About

Our Mission and Our Mandate: To Love Naturally

Embrace Yourself and Empower Others

Born of a brother-sister team, Love Naturally inspires you to experience radical love. From deep self-love and acceptance to a generous confetti-shower of love to those in your life- Love Naturally supports the authentically natural you and your desire to be a shining light wherever you are. 

 Founder Elbonie Idowu and her brother, co-founder, Elton Metcalfe, collaborated to launch the Love Naturally brand to radiate the message of love to those they met in their day-to-day life. 

Love in Life and Death

In 2013, Elton suddenly and unexpectedly passed away, and Love Naturally became much more than a brand, but a tribute to a man who lived Love Naturally’s mission.

“My brother lived his life in a way that was unapologetic for who he was. He helped others see that there is power in loving people for who they are and not judging them for their hang-ups, but to be there for them in this journey called life,” - Elbonie Idowu

Elton Metcalfe’s legacy of acceptance and love live on through every statement tee and artisan accessory.

Shop Our Store to Spread Your Message of Love and Hope 

Love Naturally offers a message that serves as a purposeful reminder of the love we carry with us every day so that we can spread and give love--naturally.